"On the Moving Picture Stage: Have You Seen This Face?" was a series of short articles illustrated by portraits of film players that began appearing in a number of American newspapers in early 1910 on the eve of Florence Lawrence's triumphant emergence as a star under the banner of Carl Laemmle's IMP Company.  Although the term "moving picture star" was first applied here at the start of February 1910 to Gladys Malvern, the second player featured in the series, neither she, her sister Corinne, Lillian Ross and her brother Jimmy, nor Mrs. Frank P. Hulette ever received billing or on-screen credit in the films in which they appeared and consequently their names have not been included in such sources as the Internet Movie Database.  They were, in fact, stage performers temporarily moonlighting in motion pictures before the advent of Florence Lawrence at IMP began to initiate a practice in which the names of leading players began to appear in the screen credits and in the advertising accompanying the release of films.  Both Gladys and Corinne Malvern soon returned to the stage and would win renown many years later for their skills in other fields, Gladys as an author of children's books and Corinne as an illustrator.  Lillian Ross also quickly returned to the stage and likely her brother Jimmy as well.  As for Mrs. Hulette, she soon retired from acting and it would be her daughter, Gladys, included in this series as well, who became a leading star of the silent era. Subsequent players featured here in this series also became prominent figures on the screen with top billing in the credits.  The significance of the series lies in the fact that, by introducing players to the public by name and with brief descriptions of their careers which often incorporated their views of film acting, it responded to the public's growing curiosity about the identity and the personal lives of the people on the screen who were rapidly winning the hearts of audiences everywhere.  It was this increasing public fascination that came to the fore with the public "unveiling" of Florence Lawrence, the American cinema's first true star, thereby launching a new and exciting era in film history.











Most of the text of the above article from the May 6 "Des Moines New" article combining several individual profiles into one longer piece is duplicated elsewhere both on this page and in "The Logansport Reporter" article on Florence Lawrence also included on this site.  Since the May 6 text may not appear as clearly as the others in the series, its description of Gene Gauntier, the one star whose individual entry in the 1910 "On the Moving Picture Stage" series has not yet been located, is reproduced as follows:

    Here's a girl you've seen lots of times; that is, you've seen her picture.

    Her name is Gene Gauntier.  Whenever you see a pretty woman playing a large part in a moving picture piece, look closely and you will probably see that she is Miss Gauntier.  She has been on the moving picture stage for several years, and it is said of her that "she takes the best pictures" of any actress of her type.  Miss Gauntier has devised several successful plays.  She is an expert swimmer, and horseback riding is her favorite pastime.  New York is her home.

Miss Iva Shepard plays leading parts in many of the moving pictures shown on the screens throughout the country.  Although she has been engaged in this line of work for only a few months she expresses herself as highly pleased with the occupation, as affording a variety that an actress seldom achieves in the legitimate.  Watch for her on the moving picture screens.  You will see her.



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